An extra Unique Selling Point that I would love to work with you on called


May I propose a way to create an additional USP that will benefit* your
company by creating the cumulative mass needed to make your business a
success by donating 100% of your companies Net profit to innovative
charitable work.

*Increased goodwill with the financial benefits that lead to rapid
growth which causes a rapid increase in profit which leads to an
increase in performance related pay for all involved.

This would create a USP that your commercial competitors will not be
able to compete against allowing you to grow rapidly taking market share
as you gain consumer goodwill. This will allow hard work to be rewarded
with performance related pay.


Not For Profit + Social Enterprise Innovation germinater enables you to gain from hard work while funding
innovation from within a Not For Profit organisation.
(The NFP invests Net profit in NEW Innovative NFP Startups so is forced
to continually evolve because of this structure which creating even
better serves)

This adds significant customer loyalty and enables hard work to be
rewarded through pay while investing in innovative solutions to social

Anyone can implement the Traidmark business model within a Not for
Profit. This is because any surplus created by a NPO can be invested in
innovative social enterprise which makes it a lot easier to ‘do good’.

So Traidmark is promoting the benefits of creating and running Not for
profits that importantly invest any surplus cash in NEW innovative
social enterprise not for profits. This enables good work to continually
evolve and fund even more innovative work that is more efficient.

Importantly this means that your not for profit will be able to easily
partner with other great not for profits listed here and and

Also see


How will I make my millions if I implement this structure?
Hard work and innovation by founders and employees will be rewarded with
performance pay relating to the growth of the company so hard work is
still rewarded. This could be expanded to reward members of the open
source community too.

How will the company survive hard times?
The Net profit can be invested and then donated up to a couple of years
after it has been generated in order secure the companies financial

How will the company pay for R&D?
The net profit is profit after the company has spent on R&D so still
allows progressive business development.

What other effects will there be?
Workers will be more careful about how they spend the money knowing that
it is being taken away from the end good cause rather than from a
shareholders dividend, which will make the organisation more efficient.
Many benefits will be created from customers / suppliers / partners /
stakeholders / workers that will silently boost the business.

This would…

1 create funds for charity
2 make charity more ‘efficient’
3 boost your companies success rate with added goodwill
4 enable people who created your project to get rewarded financially
though performance pay while creating an organisation that is able to
provide a platform for goodwill collaboration where everyone is rewarded
for their hard/clever work knowing that all benefits go towards ‘good

I would be happy to explain any more details as and when needed.

Ed @whymandesign


About Whymandesign

Creative Social Media Manager. May I creatively help enhance your work with you? I create and enhance innovative products and services using new techniques and technology. I understand the potential of productions that: entertain, educate and empower and are always looking to work with forward thinking partners.

Posted on February 13, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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